Gallstones And Runners

New



Great essay (specifically, the unforgettable German architect and designer Ludwig Mies van der Rohe ) stated: Less is More . Nothing could be further from the truth, believe me. If you are going to completely satisfy your customer, you rifarvi the school's all-Italian
More is More . Basta spazi bianchi inutili, basta loghi microscopici,
basta con le font eleganti e senza fronzoli ma esattamente il contrario
.
Il cliente è Dio e i suoi soldi il vostro cibo quotidiano . Se apprenderete queste lessons as they should, it may be that opens window of opportunity for you some really, in this world. to get started. Our task is to reconstruct a perfect advertising campaign explaining to the reader (in a direct and clean) it's time to pack it to cut trees on the right and left. We have good reason why the WWF entrust this intention to us. A brief? Really need this stuff to my account? If you can not just do without, then here it is: Our message must say something somewhere, in one place. Italianità, historicity, however, in a Swiss (not Bulgarian), business oriented, target high but low, with a benchmark, however, strict adherence to a very brand brand awareness, avoiding a direct competitor with cannibalization. Ok. Let's start with:
Small premise: No matter what software to typeset your ideas. X-Press, InDesign and the like are just fine, but keep an eye on the ever more frequent part of your customer, you have the executive in word if not in excel.
If he serves like that, you must know how to satisfy it. So head down to excel in the manuals, please.

A blank page. Brrr. That disgust. This is the first element, hostile and discourteous, to which you must meet. White is our nemesis. Everything is white, must somehow be filled.

Here. Let's start with a nice visual photography. We could create a union between the trees and the legs of an elephant. Caused a sensation inciting the minds of the reader, comparing just the plant world (suffering in silence) with animal (vehicle of compassion and pity).

continue to get rid of the white parts. We need, at this point, a valid and robust environment. And then: vegetation, vegetation. What does color and sympathy.

There is nothing better.





minute space between one and another, infiliamoci a second field. The mountains will be good for our customer? Even those that are always carefree (and if we are lucky to still remember her unforgettable weekend as avid skier).

But maybe not. We were asked Italianess. Just to re-evaluate the country. So can you imagine something more suitable to our beloved Colosseo? Roma, la capitale, cosa c'è di meglio?
Ecco. Ora però torniamo al concetto alla base del visual principale . Siamo sicuri che la gente possa capire che si tratta di due elementi combinati in uno? In fondo
la gente è davvero stupida e non capisce
. Elemento fondamentale, questo. La gente non capisce e la devi imboccare col cucchiaino . Sparate a vista a tutti coloro (sicuramente comunisti) che dicono che bisogna "educare" le persone allo spirito critico
e autocritico. A morte, li vogliamo!
Aggiungiamo quindi in testa alla pagina delle immagini didascaliche we explain to the visual word for word. elephant trunk + = a log-shaped flared. Ok? Got the idea?


Now we move on to another critical phase of the ad. Thinking and writing a head that expresses all the above concepts

, with striking clarity and uniqueness. not have to be creative, but at least
brilliant. Tell your copy that would be appropriate to support new elements that we see on the page. Or you write it so that is the same (copywriters, art directors, graphic designers is ... all the same stuff, do not be intimidated). And do not break the balls with your seek for the perfect font. The family of Helvetica

will be just fine (including all though, regular , italic, bold
even if you want).

Ok, cut short. Let's say that's fine. But now there should be a body copy (short but long, I recommend) , which would further strengthen the concepts already expressed at different levels. Always have your copy (if you have not already done so out why not applicable) should try to be as clear and clean as possible. There clearly shocked at all if the customer requires some poetic license. Okay, okay, Italian is important and blah blah blah. But is not that it works better than many other languages \u200b\u200bon earth. It is not written anywhere that we do always those of other more special because our language is ancient and derives from the Latin and is noble and Gnè Gnè Gnè.


Another important and delicate stage design: the inclusion of the logo
. Even the cows know that no bell to be placed in the bottom right. And on this, no objection. But we know that your first instinct will be to put it in "human" dimension. Teng! Rap on the fingers up to the bone. You have to keep in mind that among those who will view the campaign, there will be "old." And the old should not be wasting time there, to put on his glasses because you are eager to possess the artistic ambitions of highbrow leftist last minute. Then maximize the fucking logo! And do it before I'll ask God (the customer). That's better, no? Finally, before they close our creative proposal, there is one last essential element to be inserted into the page. I know some of you storcerà nose. But believe me, the item in question is always thoughtful and adhering to such communication. We are talking about the classic red dot
(commonly called the " Splashin ") that will emphasize the "economy" of the message. If we say that with a contribution of benefit to both parties (for this writer and the reader), the reader can do his duty, it is better to tell him in no uncertain terms. So: red dot
round (I recommend keeping the page clean, so do not think in stamps from the most abstruse)
the euro well in evidence inside . It is important that everything is centered, have a little 'motion to the page. Take also the freedom, if you deem it appropriate. In fact, sometimes your own customer wants it from you.
Now finally our beautiful small page is ready to finish the papers and to face the wild world of communications on paper.

That's it. But let a small postscript: many believe to know how to communicate. Even today, many advertising agencies and communication studies or freelance professionals, expect trust from their customers , as if they somehow thought I knew more than others what is the right thing to do. Some fool will come to tell you that that is his job and that the client should understand that when you trust in him, should know to be entrusting the communication of their company, capable and professional hands. These are those morons who never eat more than a loaf of bread and lots of dust for two meals a day. Basically if I go to a restaurant and ask for a risotto with the cadavers, the cook must make me a risotto with animal carcasses and quiet. That in the end, I'll pay the bill. Stay away from well-meaning as above, and studied i volantini dei supermercati. Eccheccazzo.